The Blueprint for New Gym Owners in 2025: A 5-Day Crash Course to Avoid the Biggest Mistakes New Entrepreneurs Make
A "crash course" on how to avoid the most common mistakes when opening a new gym.Examples of how you can improve your gym even if you already have one.Access to exclusive insights from within the industryThis free email course gives you everything you need to outcome the starting entrepreneur phase where everything is complicated (it doesn't have to be).
Everything you need to become a successful gym owner, with an expertise on market dynamics to building a loyal member base and ensuring operational excellence.
Written by Marcelo Cartaxo, a former sportswriter with many years of experience interviewing top-tier athletes such as bodybuilder, UFC champions, Olympic medalists and more.
Want to make sure this free email course is “worth it” before you sign-up?
Here's everything that's inside:
Day 1: Bypassing due diligence — and why build a gym in an area with insufficient demand leads to poor membership.Day 2: Focusing too much on equipment and facilities while ignoring customer service and engagement.— and why this results in damaged reputation and difficulty in retaining and attracting members.Day 3: Trusting word-of-mouth will substitute a strong marketing and branding strategy — and why low visibility and brand recognition results in fewer memberships.Day 4: Overlooking the importance of complying with local regulations, permits, and certifications — And why legal penalties can force you to close your gym due to non-compliance.Day 5: Employing staff without proper qualifications, experience, or training— And why poor service quality and member dissatisfaction have a lot to deal with the person who’s behind the counter on the reception or supervising the clients in their workout.
Hooray! The first lesson of the Blueprint for gym owners
is on its way to your inbox.
Within the next minute or two, you're going to get an email from me, Marcelo Cartaxo.This email contains instructions to get started with my blueprint for new gym owners, so be sure to check it out!But if you have any questions, don't hesitate to hit reply and let me know—I'll be happy to help! :-)Now go and check your inbox!
P.S. If you don't find the email in your inbox in the next couple of minutes, please check your spam folder...Chances are it ended up there.(Since I'm relatively new to sending emails to my list, sometimes the "email algorithms" think I'm a robot! 🤷🏻)